Founder of Hyperliquid on Entrepreneurial Journey: Self-Taught Programming, VC Rejection
Interview: When Shift Happens
Compilation: Yuliya, PANews
The interview for When Shift Happens previously invited Jeff, the founder of Hyperliquid Labs. Hyperliquid is a decentralized perpetual contract trading platform and also a Layer 1 project. In a one-hour conversation, Jeff shared his entrepreneurial journey, project vision, and observations on the DeFi industry. PANews has compiled the interview content, covering the project's technological innovation, operational model, user experience improvements, and also discussed the development trends and challenges in the cryptocurrency industry.
Entrepreneurial Journey
Host: Jeff, can you share with us how you embarked on the entrepreneurial path?
Jeff: Let's start from early 2020. At that time, I began researching some simple trading scripts, mainly focusing on centralized cryptocurrency exchanges (CEX). Although many large market makers had already entered the scene, sometimes "ignorance is bliss" can work in one's favor. I thought of trying my luck to make some money.
The initial research results were promising, so I decided to take this seriously. To be honest, I wasn't very skilled in coding before, but to achieve my goal, I started self-learning programming. By 2022, we had grown to become one of the largest traders on many exchanges, possibly one of the best in high-frequency market making.
Host: What prompted you to transition from successful quantitative trading to creating Hyperliquid?
Jeff: There were mainly two reasons:
First, we started paying attention to the DeFi space and discovered many interesting protocol designs. There's an intriguing phenomenon in DeFi: many non-financial experts are attempting to build financial systems, which in turn has brought many opportunities for quantitative strategies.
Second, FTX's breakdown was a significant turning point. This incident made people acutely aware that blind trust in centralized exchanges is a mistake. It was not some abstract theoretical discussion but a real loss of funds. For us, this was a crucial insight—the world is finally ready for true DeFi.
Product Concept
Host: Can you explain in simple terms what Hyperliquid is all about?
Jeff: From a historical perspective, society has always been moving towards individualism. Every step towards individualism, human rights, and similar progress has been positive in terms of outcome, whether measured by GDP or happiness.
Hyperliquid is continuing this trend: from the early days of needing weapons to protect one's farm, to later being able to store money in a bank, to now with Hyperliquid—you can have complete control over your funds through cryptographic technology.
Specifically, we are building a system that can:
· Meet all user expectations from Web2 finance
· Offer low fees
· Support fast transactions
· Enable instant settlement
· Provide liquidity comparable to centralized exchanges
· Allow trustless integration with other applications
· Support collateralized borrowing
· Empower users to truly freely use their funds
Funding Strategy
Host: Why choose not to accept any investment? This is uncommon in the industry.
Jeff: This is indeed not a traditional business project. It may be the first time in DeFi or even the entire cryptocurrency space to do this, but if you look at the example of Amazon, Bezos also did not profit from it for a long time in the early days.
We have several deep reasons for doing this:
· The cryptocurrency industry places too much emphasis on short-term gains
· If we are to create a new financial paradigm, having VCs hold 50% of the network in the early stages would be a permanent stain
· Our team has the capability to not rely on external funding, allowing us to stick to this decision
Industry Perspective
Host: Do you have any criticisms of the current cryptocurrency industry?
Jeff: To be frank, the most "successful" products in the industry currently are often issuing fraudulent tokens. Very few projects truly follow a user-first approach because acquiring real users is indeed challenging. Most projects take shortcuts: first securing investment from large market makers, then attracting trades through incentive programs. This model is unsustainable in the long run.
Host: How do you view the current state of the cryptocurrency industry?
Jeff: While many see cryptocurrency as a failed experiment, I believe it is humanity's only hope to reinvent the financial system. Finance is one of humanity's greatest inventions, allowing us to:
· Represent value in a more abstract way
· Achieve better capital allocation
· Establish a complete economic system
Without these, all other progress may have been impossible. Human society might still be stuck in the agricultural or even hunter-gatherer stage.
Software should be able to fundamentally transform finance, but the reality is that finance (and perhaps healthcare) is one of the few large industries that has not seen substantial innovation.
Technological Innovation
Host: Could you elaborate on the concept of Builder Codes?
Jeff: This is a simple yet powerful concept. It allows anyone to build financial applications on top of Hyperliquid, such as:
· Innovative mobile wallets
· Social trading platforms
· Regional exchanges
· Fiat onramps
Developers can:
· Build their exchange business
· Utilize our neutral backend
· Collect fees in a trustless manner
· Earn revenue directly at the protocol level, rather than relying on private agreements with centralized exchanges
This will unlock a new way of building businesses in DeFi, enabling specialization. Those who understand the specific needs of certain regions can focus on serving those users, while Hyperliquid provides support in the background.
Future Outlook
Host: How do you envision the long-term development of the project?
Jeff: I like to use the analogy of Go and chess. You don't need to be entirely sure where you'll end up, but you need to ensure that each move is in the right direction. It's crucial to make each step count rather than being overly fixated on a distant endpoint. That's why we are more focused on building infrastructure rather than short-term market performance.
Host: What is Hyperliquid's long-term vision?
Jeff: Our core idea is:
· Cryptocurrency will change the way finance operates
· Traditional finance will eventually migrate to cryptocurrency
· Hyperliquid will become the foundational platform hosting these financial activities
The specific path to realization is hard to predict, but that is not the most important part. We focus on building the infrastructure that will play a significant role regardless of how the future unfolds:
· Builder Codes system
· EVM integrated with on-chain native components
· Sustainable high-quality liquidity
These are challenging yet essential infrastructure components. I believe that no matter how cryptocurrency evolves in 10 years, they will be indispensable cornerstones.
You may also like

Mastercard Launches Agent Pay for AI, Plans to Record AI Agent Payment Authorizations on Polygon
Mastercard launched Agent Pay for AI, a new payment protocol designed to help AI agents make small payments such as pay-per-use access to data and APIs. The system plans to record human-granted AI agent permissions on Polygon, focusing on verifiable authorization, identity, and payment controls.

Curve Deploys Llamalend v2 on Optimism With 250,000 OP Incentives
Curve launched Llamalend v2 on Optimism with 250,000 OP incentives from the Optimism Foundation. The upgrade expands Llamalend beyond its earlier crvUSD-focused model, adding broader collateral support, LlamaRisk market reviews, and the ability to use Curve LP tokens as collateral.

Raydium Old Liquidity Pool Reportedly Exploited, With $1.34 Million Moved to Ethereum and Tornado Cash
An old Raydium liquidity pool was reportedly exploited for around $1.34 million in USDC, RAY, and wSOL, with the stolen funds bridged to Ethereum and deposited into Tornado Cash. The incident highlights the tail risks of legacy DeFi pools, old contracts, and cross-chain fund laundering paths.

Kalshi Executive Challenges “SBF Backed AI Unicorns” Narrative, Says Leopold Aschenbrenner Was Key Figure
Kalshi executive John Wang questioned the “SBF backed AI unicorns” narrative, saying Leopold Aschenbrenner was the key figure behind major AI investment decisions.

Pantera Capital Partner: How Tokenization is Restructuring the Private Equity and Early Investment Ecosystem?

New York Proposes Stricter Stablecoin Issuer Rules Aligned With Federal GENIUS Act
NYDFS proposed stricter stablecoin issuer rules aligned with the GENIUS Act, covering reserves, custody, redemption timelines, audits, and capital buffers.

Every exchange is a "Universal Exchange."

The counterattack of traditional finance: Alliance chains are quietly reviving

CryptoQuant Says Bitcoin Profitable Supply Is Near 45% Pressure Zone as On-Chain Data Points to Market Repricing
CryptoQuant said Bitcoin’s profitable supply is nearing the 45% pressure zone, signaling rising market stress, unrealized losses, and a possible on-chain repricing phase.

Bitcoin Falls Below 200-Week Moving Average as On-Chain Data Shows Over Half of Supply in Loss
Bitcoin dropped below its 200-week moving average as on-chain data showed over 50% of circulating supply is now in loss, signaling rising market stress.

CFTC Reportedly Plans New Prediction Market Rules Focused on Manipulation Risk and Public Interest Review
The CFTC is reportedly preparing new prediction market rules focused on manipulation risk, public interest review, and retail trader protections.

Meet the new WEEX trial fund—your gateway to greater profits

WEEX Labs Lands at Dutch Blockchain Week: A Disruptive Crypto × AI Conversation Sets Sail in Amsterdam

SK Hynix Reportedly Plans U.S. ADR Listing as Early as August, With SEC Approval Possible in Late June
SK Hynix may pursue a U.S. ADR listing as early as August, with SEC approval reportedly possible in late June amid strong AI chip supply chain demand.

SpaceX vs Tesla vs xAI: Which Elon Musk Trade Has the Biggest Upside in 2026?

OpenAI Reveals It Has Confidentially Submitted an S-1 to the SEC, Keeping the Door Open for a Future IPO
On June 9, according to an OpenAI announcement, the company recently confidentially submitted a draft S-1 registration statement to the U.S. Securities and Exchange Commission (SEC), beginning the preliminary compliance process for a potential initial public offering. OpenAI said it chose to disclose this proactively because it expected the news might leak; however, the company has not yet set a specific listing timeline, and related arrangements may still take some time.

Latest research from 13 top universities including Cornell University: The current state, challenges, and misconceptions of the fusion of Crypto and AI

Deconstructing Anthropic: The Best AI Company, Possibly Also a Type of Organizational Invention
Mastercard Launches Agent Pay for AI, Plans to Record AI Agent Payment Authorizations on Polygon
Mastercard launched Agent Pay for AI, a new payment protocol designed to help AI agents make small payments such as pay-per-use access to data and APIs. The system plans to record human-granted AI agent permissions on Polygon, focusing on verifiable authorization, identity, and payment controls.
Curve Deploys Llamalend v2 on Optimism With 250,000 OP Incentives
Curve launched Llamalend v2 on Optimism with 250,000 OP incentives from the Optimism Foundation. The upgrade expands Llamalend beyond its earlier crvUSD-focused model, adding broader collateral support, LlamaRisk market reviews, and the ability to use Curve LP tokens as collateral.
Raydium Old Liquidity Pool Reportedly Exploited, With $1.34 Million Moved to Ethereum and Tornado Cash
An old Raydium liquidity pool was reportedly exploited for around $1.34 million in USDC, RAY, and wSOL, with the stolen funds bridged to Ethereum and deposited into Tornado Cash. The incident highlights the tail risks of legacy DeFi pools, old contracts, and cross-chain fund laundering paths.
Kalshi Executive Challenges “SBF Backed AI Unicorns” Narrative, Says Leopold Aschenbrenner Was Key Figure
Kalshi executive John Wang questioned the “SBF backed AI unicorns” narrative, saying Leopold Aschenbrenner was the key figure behind major AI investment decisions.
Pantera Capital Partner: How Tokenization is Restructuring the Private Equity and Early Investment Ecosystem?
New York Proposes Stricter Stablecoin Issuer Rules Aligned With Federal GENIUS Act
NYDFS proposed stricter stablecoin issuer rules aligned with the GENIUS Act, covering reserves, custody, redemption timelines, audits, and capital buffers.

