Meta Tests New Prediction Market App with Employees

According to informed sources, employees at Meta Platforms have begun testing a prediction market application currently in development. The company typically takes this internal testing step before officially releasing products to the public.

Sources indicate that in the application, currently named "Takes," employees can use "cred" (short for "credibility") to bet on the outcomes of questions or events. Unlike other prediction markets operated by Kalshi and Polymarket, Meta's application does not allow users to bet real money.

If employees predict correctly, they earn "cred" points; if they predict incorrectly, they lose corresponding points. The application is not yet open to the public, and it is unclear when it will be released—or even if it will be released at all. Meta declined to comment on the application.

Before public releases, Meta often conducts internal testing of new applications, products, and features, a process known as "dogfooding." Not all products and applications make it out of the testing phase, and the name and functionality of a product may change before its official release.

Informed sources revealed that one of the prediction questions on the Meta Takes application on Thursday was whether former Apple CEO Tim Cook would become the next CEO of Nvidia. At that time, most participating employees bet that Cook would not take over. {#quote_AAPL}

It was previously reported that Meta CEO Mark Zuckerberg had instructed a team at the company to develop a prediction market application. This summer, the application was referred to internally as "Arena."

Zuckerberg has not publicly discussed this prediction market application, but a recording shows that during an internal meeting with employees this spring, he mentioned that he and Chief Product Officer Chris Cox had been discussing plans to develop up to 50 new applications.

In recent years, prediction market platforms like Kalshi and Polymarket have surged in popularity, especially among Gen Z users—exactly the core user group Meta has been trying to retain through its products.

Currently, Kalshi and Polymarket are facing lawsuits filed by multiple states in the U.S., accused of operating illegal gambling platforms. Both companies assert that their businesses are federally regulated by the Commodity Futures Trading Commission (CFTC).

Regarding the lawsuit filed in New York, a spokesperson for Kalshi called the legal action taken by New York Attorney General Letitia James a "political stunt," while Polymarket's legal head stated that the company would "fight for our users."

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